What to Wear – Style Guide

When choosing outfits, keep it simple and cohesive. Pick 2–3 complementary colors and mix in varying shades and textures for depth. Aim to coordinate, not match — avoid identical outfits, logos, busy patterns, and harsh colors like neon, bright white, or deep black. Comfort is key: when you feel good, your photos feel effortless and authentic.

Start with One Outfit

Pick one person’s outfit first, then build everyone else’s look around it with coordinating colors and tones. Use complimentary colors to your advantage here, its best to start with a chosen color palette and build from there.

Coordinate, Don’t Match

Choose 2–3 complementary colors and blend them. Think earth tones, neutrals, or soft shades that mix well together.

Textures + Layers

Layers (jackets, cardigans, scarves) and different textures (linen, knits, denim) add depth and variety.

Patterns + Prints

Subtle prints are great, but avoid bold logos, neon colors, or busy patterns that distract from your faces.

Fit + Comfort

Choose outfits that fit well and feel good. If you’re comfortable, your photos will feel natural and relaxed.


Dress for the Weather

Plan for the season — cozy layers in winter, light fabrics in summer. Being comfortable outdoors makes all the difference.


Timeless Over Trendy

Aim for classic styles you’ll still love in years to come — nothing too dated or seasonal unless it’s intentional.

Shoes Matter

Shoes complete the look — unless it’s a barefoot setting! Keep footwear neutral or coordinating for a polished finish.

Think Setting

Keep in mind the backdrop — a forest, beach, or urban street all call for slightly different vibes.

For Families

Blend textures, colors and tones across the group instead of everyone wearing the exact same outfit. Think variety that still feels cohesive.